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Marketo Ops saves 100 hours per month for our client

Discover how we helped Cochlear to revolutionize their marketing operations by streamlining email and newsletter builds. We successfully helped them save 100+ hours every month, significantly reduced costs, and attained remarkable ROI.

Services

Medical Devices

Product type

Marketo Services

Our role

Design, Development, Marketing Automation

Background

Cochlear is a leading global provider of implantable hearing solutions. They specialize in innovative medical devices that help people with hearing loss reconnect to the world.

Despite a substantial online presence and a reputation for delivering groundbreaking hearing solutions, Cochlear faced a critical hurdle - their marketing efforts were hampered by time-consuming email and lengthy newsletter builds, diverting valuable resources from more crucial areas of focus. Moreover, maintaining consistent brand guideline standardization across multiple autonomous regions added an extra layer of complexity.

Challenges

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Cochlear was facing the following challenges with their Marketo:

Resource Constraints and Inefficiencies

Inconsistent Branding

Effortless Content Integration

Geographic Coordination

Efficient Time Management

Personalization and Segmentation

Scalability and Streamlining

Goals

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Working with the global, regional and country teams closely, we collaborated with them to achieve scalable results.

Streamlined Operations

Significant Time Savings

Unified brand image across regions for stronger recognition.

Enhanced User Engagement

Scalability and Efficiency

Improved Coordination & Effective collaboration among diverse marketing teams.

The process

We collaborated with Cochlear to develop a tailored strategy based on marketing goals and target audience.

Responsive email templates were designed. These were on-brand emails that provided a consistent and engaging user experience across regions.

Cochlear's content was seamlessly integrated that resulted in visually appealing emails with engaging messaging, driving desired actions.

Crafted captivating email and newsletter campaigns with personalized and dynamic content, driving engagement and action.

Leveraged the automation capabilities of Marketo by configuring the necessary workflows, triggers, and personalization elements to automate sending, segmentation, and tracking.

Ensured flawless rendering and a captivating recipient experience through rigorous testing of every element across email clients and devices.

Key Upgrades

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Free Time for Innovative Projects

By utilizing automation and best practices, we helped Cochlear save time and effort in their email and newsletter builds. We introduced efficient tools and techniques that expedited the overall production process, allowing Cochlear's marketing team to focus on other strategic initiatives.

Cross Functional talent to fill gaps in skills for Projects

We leveraged our diverse skill set and expertise to fill any gaps in skills required for email and newsletter projects. Our team's proficiency in various areas ensured a seamless execution of tasks, delivering high-quality results while meeting Cochlear's project requirements.

Cross Functional
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Streamlined Campaigns Globally

We implemented efficient processes and coordinated efforts across regions, ensuring seamless execution and consistent messaging in email and newsletter campaigns on a global scale.

User engaging look and Flawless rendering

We rigorously tested emails and newsletters across devices and email clients, ensuring a consistent and captivating experience for all recipients, regardless of their device or platform

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Enhanced brand consistency

We developed email and newsletter templates that aligned with Cochlear's brand guidelines and visual identity. This ensured consistency in colors, typography, and imagery, reinforcing the brand image and improving brand recognition.

Higher user engagement and interaction

We crafted personalized and dynamic email and newsletter campaigns that resonated with Cochlear's target audience. Through segmentation and tailored messaging, they achieved higher open rates, click-through rates, and overall email engagement.

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Final result

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Testimonial

Prodigitas has been a vital partner in scaling up our marketing ops & achieving speed and volume for our marketing programs throughput. They have provided us excellent support on Marketo and Sitecore, helping us launch global campaigns faster. We have found their team to be experienced, approachable and able to match the pace of our work.

- Vibhushan Waghmare Director, Digital Experience, Automation and Analytics Cochlear Global

Ready to embark on an exploration of potential synergies together?

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