---
title: Figbytes' HubSpot Revamp Boosts Conversions | Case Study | Prodigitas
description: Prodigitas achieves 2x MQL to SQL conversions for a Canada-based IT Services ESG Organization by revamping HubSpot operations, leading to streamlined processes and enhanced data quality. Start optimizing your marketing and sales funnel today!
---

## Prodigitas delivers 2x MQL to SQL conversions for a Canada based IT Services ESG Organisation through remodeled HubSpot operations

![figbytes (2)](https://www.prodigitas.com/hs-fs/hubfs/Prodigitas_website_july_2024/images/figbytes%20(2).png?width=1089&height=420&name=figbytes%20(2).png)

 2x

 MQL to SQL conversions

 4 months

 Project Duration

 2+ years

 Client engagement

###### REVENUE

 $18M + per year

###### EMPLOYEES

 80+

###### THE TEAM

- Marketing Strategist
- HubSpot Specialist

###### OUTCOMES

- 2x increase in MQL to SQL conversions
- Optimized Marketing and Sales Funnel
- Accurate Data and Enhanced Insights
- Improved Operational Efficiency

[ Start Building Your Team ](https://www.prodigitas.com/contact-us?hsLang=en)

### The Challenge

Figbytes faced several significant challenges that impeded their marketing and sales efforts. Their HubSpot portal was unstructured, leading to gaps in the marketing and sales funnel. Duplicate and unused properties cluttered their system, necessitating manual updates for lead assignment and tagging. This manual process resulted in inaccurate insights into their marketing and sales performance. Furthermore, redundant and outdated workflows caused discrepancies during lifecycle stage handoffs. The presence of irrelevant and outdated data further complicated decision-making and strategy development.

### The Solution

Prodigitas audited Figbytes' HubSpot portal, identifying inefficiencies and areas for improvement. By cleaning up duplicate and unused properties, we improved data accuracy and decluttered the system. Workflows were updated to align with current business processes, automating lead assignment and reducing manual effort. We refined lifecycle stages to enhance collaboration between marketing and sales, improving the customer journey. The removal of irrelevant data further boosted data quality. These improvements streamlined operations and empowered the client to optimize their marketing and sales funnel for growth.

### Value Add

- Optimized HubSpot Portal Structure
- Data Cleanup and Property Management
- Workflow Automation
- Refined Lifecycle Stages
- Enhanced Data Quality
- Improved Reporting and Insights