Technical SEO Transformation | 36% Growth & $1.68M Revenue

Prodigitas drives $1.68M in revenue and 36% visibility growth through technical SEO transformation for a global medtech brand

+36%

organic impressions

$1.68mn

incremental revenue from SEO

23%

growth in organic sessions

REVENUE

$1 bn + per year

EMPLOYEES

5000+

THE TEAM

Program Director
SEO Specialist
Technical SEO Specialist
SEO Support Staff
Data Analysts

OUTCOMES

Significant gains in technical SEO
Solid platform to fuel future organic growth
Demonstrable revenue impact from organic channels

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The Challenge

The client was experiencing a combination of technical and content-related SEO challenges that were limiting their organic performance. Core Web Vitals were underperforming due to thousands of oversized image instances, significantly impacting page speed. Additionally, critical business pages were being randomly de-indexed by Google due to misconfigured X-Robots tags, resulting in unstable visibility. Our audit also revealed inefficient crawl budget usage and missed opportunities in on-page SEO, such as weak metadata across regional sites and diluted authority due to excessive outbound linking to non-affiliated domains.

The Solution

We began with a comprehensive page speed audit, identifying and optimizing 1,692 unique images over 400KB, directly improving Core Web Vitals. By diagnosing and resolving the X-Robots misconfiguration, we enabled steady re-indexation of high-value pages. We further optimized crawl efficiency and preserved SEO equity by selectively no-following outbound links to non-Cochlear sites. On the content front, we delivered tailored title tag and meta description improvements for over 350 pages across five regions, and restructured the Diagnosis & Treatment section through detailed taxonomy and content recommendations to strengthen relevance and user experience.